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Forgetting (Book Review)
For most people, forgetting is a cause of anxiety. But forgetting is the brain’s routine for optimizing storage, consolidating thoughts, and building…
Ilya Sterin
Jan 15
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Forgetting (Book Review)
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November 2022
Engineers who navigate optionality (going uphill)
As we think about audacious goals for next year and how to organize teams for success, we’re thinking about the skills required for team flow. If you’re…
Ilya Sterin
Nov 25, 2022
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Engineers who navigate optionality (going uphill)
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April 2021
Async work
In software development, synchronous processes are easy to reason about; they are sequential, more deterministic, and require less integration testing…
Ilya Sterin
Apr 28, 2021
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Async work
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November 2020
The economics of product tradeoffs
The word tradeoff has become ubiquitously overused and misunderstood in product development.
Ilya Sterin
Nov 27, 2020
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The economics of product tradeoffs
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July 2020
Your artificial brain
A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…
Ilya Sterin
Jul 10, 2020
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Your artificial brain
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June 2020
B2B buyers have emotions, too
When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…
Ilya Sterin
Jun 1, 2020
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B2B buyers have emotions, too
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August 2019
Turn your guesstimates into estimates
Our process of scoping work, and estimating the time it will take, is fundamentally broken.
Ilya Sterin
Aug 9, 2019
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Turn your guesstimates into estimates
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July 2019
The timing myth
For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.
Ilya Sterin
Jul 12, 2019
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The timing myth
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June 2019
Innovation is a process, not a roadmap
I often hear of a company’s innovation roadmap. I’m always perplexed: How can something that is by nature amorphous have a blueprint…
Ilya Sterin
Jun 29, 2019
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Innovation is a process, not a roadmap
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May 2019
The perils of incessant teamwork
During a casual evening conversation, a startup CEO asked me, “What are the qualities we should be looking for in a good remote employee?”
Ilya Sterin
May 15, 2019
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The perils of incessant teamwork
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April 2019
The more choices you offer, the less you sell
“So many customer requests, so many features to build.” We all feel the pressure to build a do-it-all product, which caters to every…
Ilya Sterin
Apr 30, 2019
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The more choices you offer, the less you sell
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February 2019
Blurring of context
To truly understand why people buy products, we must dig deep into the context of the decision process. So many companies are taking the…
Ilya Sterin
Feb 6, 2019
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Blurring of context
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