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Managing strategic work in the whirlwind of small and urgent tasks
As we further adopt Shape Up, I’ve heard numerous teams struggling to understand how to adopt Shape Up in the context of how they currently work. One…
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Ilya Sterin
Forgetting (Book Review)
For most people, forgetting is a cause of anxiety. But forgetting is the brain’s routine for optimizing storage, consolidating thoughts, and building…
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Ilya Sterin
Engineers who navigate optionality (going uphill)
As we think about audacious goals for next year and how to organize teams for success, we’re thinking about the skills required for team flow. If you’re…
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Ilya Sterin
2
Async work
In software development, synchronous processes are easy to reason about; they are sequential, more deterministic, and require less integration testing…
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Ilya Sterin
The economics of product tradeoffs
The word tradeoff has become ubiquitously overused and misunderstood in product development.
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Ilya Sterin
Your artificial brain
A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…
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Ilya Sterin
B2B buyers have emotions, too
When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…
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Ilya Sterin
Ilya Sterin's Newsletter
Reflections on innovation, product and engineering

Ilya Sterin's Newsletter

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