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Engineers who navigate optionality (going uphill)
As we think about audacious goals for next year and how to organize teams for success, we’re thinking about the skills required for team flow. If you’re…
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Ilya Sterin
2
Async work
In software development, synchronous processes are easy to reason about; they are sequential, more deterministic, and require less integration testing…
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Ilya Sterin
The economics of product tradeoffs
The word tradeoff has become ubiquitously overused and misunderstood in product development.
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Ilya Sterin
Your artificial brain
A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…
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Ilya Sterin
B2B buyers have emotions, too
When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…
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Ilya Sterin
Turn your guesstimates into estimates
Our process of scoping work, and estimating the time it will take, is fundamentally broken.
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Ilya Sterin
The timing myth
For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.
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Ilya Sterin
Ilya Sterin's Newsletter
Reflections on innovation, product and engineering

Ilya Sterin's Newsletter

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