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Forgetting (Book Review)
For most people, forgetting is a cause of anxiety. But forgetting is the brain’s routine for optimizing storage, consolidating thoughts, and building…
Jan 15
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Ilya Sterin
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Forgetting (Book Review)
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Engineers who navigate optionality (going uphill)
As we think about audacious goals for next year and how to organize teams for success, we’re thinking about the skills required for team flow. If you’re…
Nov 25, 2022
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Ilya Sterin
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Async work
In software development, synchronous processes are easy to reason about; they are sequential, more deterministic, and require less integration testing…
Apr 28, 2021
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Ilya Sterin
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Async work
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The economics of product tradeoffs
The word tradeoff has become ubiquitously overused and misunderstood in product development.
Nov 27, 2020
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Ilya Sterin
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The economics of product tradeoffs
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Your artificial brain
A couple of months ago I stumbled on something which stopped me in my tracks. I realized that the way I consume and retain information and…
Jul 10, 2020
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Ilya Sterin
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Your artificial brain
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B2B buyers have emotions, too
When I first learned about Jobs To Be Done from Bob Moesta and Chris Spiek, one of the core concepts that stuck with me was the emotional…
Jun 1, 2020
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Ilya Sterin
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B2B buyers have emotions, too
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Turn your guesstimates into estimates
Our process of scoping work, and estimating the time it will take, is fundamentally broken.
Aug 9, 2019
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Ilya Sterin
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Turn your guesstimates into estimates
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The timing myth
For most successful companies or products you hear about these days, you hear stories about similar ideas that failed.
Jul 12, 2019
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Ilya Sterin
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The timing myth
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Ilya Sterin's Newsletter
Reflections on innovation, product and engineering
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